Tropical Paints

This was a new product only test marketed in certain parts of Nigeria before being mass-produced for select market distribution. This is a Western region targeted paint for both domestic and and commercial use. The paint was introduced on the promise "Wipe out the dullness, bring out the shine" with posters, shop and car stickers in the first phaseof the campaign. The identity of the brand was built on a strong and warm slogan "Oga Painter sabi am". The highly creative poster design of "brush wipe effect" captured the whole concept story.

As the brand is making appreciable growth in the Western states, we are getting ready for a media break on radio using "Oga Painter" as the main catch phrase.