MILKOSE: Butter Milk Candy

This was a low budget account with the objective of launching the candy into a very competitive market segment with giant brand leaders. We adopted a road-show concept with a novelty item that gave the brand a loud and unique identity - " Milkose Whistle". The launch programme was also supported with caps, t-shirts, shop and car stickers bearing the Milkose brand logo.

The brand Milkose became an instant winner, particularly with the children riding high on the whistles. Production was unable to meet the demand for the product, while plans are underway to boost and meet market demands.